WordPress Plugin To Improve The Open Graph Protocol On Facebook / Twitter / Google+
Optimizing the presence of a website on social networks has become essential to stand out and acquire a new stream of visitors who can talk about your site on Facebook, Twitter, Google+ or even LinkedIn. This article presents a plugin that automatically generates meta data that allows a WordPress site to have a nice overview when a page is shared on one of these media.
What is the SMO?
Just a quick reminder for visitors who are not familiar with this term. SMO stands for Social Media Optimization (see optimization for social media). This refers to social webmarketing on websites such as Facebook, Google+, Twitter, Pinterest, Youtube, Dailymotion, Linkedin ...
The idea is to optimize the presence on these big websites thanks to small tips and small details, in order to stand out from the lot and thus enjoy a better visibility on these platforms. Given the growing interest of Internet users for these contents, there is a great potential for traffic from these sites, for who knows how to make the most of the situation.
Plugin: WP SMO
The idea of the "WP SMO" plugin is to use meta data such as the Open Graph Protocol to enrich the preview of a page when it is shared on the main social networks.
The plugin is easy to use as it automatically populates the meta data from the "title", "description" and "image" of an article. In addition, if you want to customize the title when the article is shared on social networks, this is still possible. This allows to adjust the words according to the targeted target.
Limit on social networks
To use this great plugin wonderfully it is necessary to know the limit of characters imposed by the main social media that use the Open Graph Protocol. For example, it would be useless to write a description of 500 characters while Facebook automatically truncates descriptions longer than 300 characters.
Facebook: limitation of Open Graph Protocol description to 300 characters
Google+: limitation of Open Graph Protocol description to 200 characters
Linkedin: limitation of Open Graph Protocol description to 225 characters
LinkedIn: bad support for special characters in the title Open Graph Protocol
Twitter: limitation of the title of "Twitter Cards" to 70 characters
Twitter: limitation of the description of "Twitter Cards" to 200 characters
Tests to find out more
The best way to improve your presence on social networks is to perform tests. Some words have more power than others. For example titles such as "12 tips for ..." have a lot of potential!
It is also possible to use special characters in the title. This trick is really interesting knowing that there are very original characters:
And you, do you have any tips for getting more visitors from Facebook or Twitter?
Optimizing the presence of a website on social networks has become essential to stand out and acquire a new stream of visitors who can talk about your site on Facebook, Twitter, Google+ or even LinkedIn. This article presents a plugin that automatically generates meta data that allows a WordPress site to have a nice overview when a page is shared on one of these media.
What is the SMO?
Just a quick reminder for visitors who are not familiar with this term. SMO stands for Social Media Optimization (see optimization for social media). This refers to social webmarketing on websites such as Facebook, Google+, Twitter, Pinterest, Youtube, Dailymotion, Linkedin ...
The idea is to optimize the presence on these big websites thanks to small tips and small details, in order to stand out from the lot and thus enjoy a better visibility on these platforms. Given the growing interest of Internet users for these contents, there is a great potential for traffic from these sites, for who knows how to make the most of the situation.
Plugin: WP SMO
The idea of the "WP SMO" plugin is to use meta data such as the Open Graph Protocol to enrich the preview of a page when it is shared on the main social networks.
The plugin is easy to use as it automatically populates the meta data from the "title", "description" and "image" of an article. In addition, if you want to customize the title when the article is shared on social networks, this is still possible. This allows to adjust the words according to the targeted target.
Limit on social networks
To use this great plugin wonderfully it is necessary to know the limit of characters imposed by the main social media that use the Open Graph Protocol. For example, it would be useless to write a description of 500 characters while Facebook automatically truncates descriptions longer than 300 characters.
Facebook: limitation of Open Graph Protocol description to 300 characters
Google+: limitation of Open Graph Protocol description to 200 characters
Linkedin: limitation of Open Graph Protocol description to 225 characters
LinkedIn: bad support for special characters in the title Open Graph Protocol
Twitter: limitation of the title of "Twitter Cards" to 70 characters
Twitter: limitation of the description of "Twitter Cards" to 200 characters
Tests to find out more
The best way to improve your presence on social networks is to perform tests. Some words have more power than others. For example titles such as "12 tips for ..." have a lot of potential!
It is also possible to use special characters in the title. This trick is really interesting knowing that there are very original characters:
And you, do you have any tips for getting more visitors from Facebook or Twitter?
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