5 SEO Concepts That Can Be Misinterpreted
When we are interested in SEO we discover a whole new set of terms to describe specific SEO algorithms or concepts. However, there are sometimes words that beginners think to master but that in reality can be confusing. This article introduces somebody and the goal here will be to reduce the misunderstanding.
Duplicate content
When talking about duplicate content, in French duplicate content, it's not too hard to understand that this is the concept that states that content is duplicated in several places on the web. But in reality it is necessary to have more detail to really specify which type of duplicate content have to do:
100% identical, including design
Almost identical, the only difference is that there is a small difference on the page, for example a date generated automatically in the header
Identical textual content, but the design, the header, the sidebar and the footer are different. This is the case for example of an article that is copied from one site to another
Understanding that there are several kinds of duplicate content helps to better understand the procedures implemented by Google to combat duplicate content.
Trust Rank
Trust Rank, does it tell you something? Okay, but which Trust Rank do you think Google or Yahoo have?
The Trust Rank of Yahoo! Comes from a scientific publication of March 2004, published by 3 researchers including a researcher from Yahoo. The idea emitted in the publication evokes a methodology to know if a site is probably spam or not. The concept is simple, just take a list of 200 trusted and authoritative sites and then explore the links between these sites. Trust sites generally link to trusted sites but rarely to spam sites. By following the links we can estimate if the sites to recommend or not.
The Google Trust Rank meanwhile has nothing to do. In a small interview of 2007 Matt Cuts explains that Google worked on a filter anti phishing allowing recognizing the rate of confidence towards a site and that it was necessary to give a name to this algorithm, it is quite naturally that they chose the term Trust Rank as well even that has nothing to do with the Trust Rank from Yahoo !.
Google Penalty
Another common mistake is to confuse types of penalties. To summarize the different types of penalties:
Blacklist: the worst penalty, the one that excludes a page or site from the Google index
Decommissioning: Position loss is a penalty that is sometimes awarded and downgrade a site very far in the SERP (Search Engine Result Pages)
Drop of PageRank: a site can see its PageRank set to zero when it is suspected of link sales
Sandbox:
Young websites that receive too much popularity can see their downward positioning in the SERP. This penalty is sometimes considered an automatic filter attributed to young sites
Another aspect to differentiate, the automatic penalties that are the result of an algorithm that works without human intervention, manual penalties that are awarded by quality raters (see employees of Google who watches over grains).
PageRank
The concept of PageRank is one of the first algorithms that is explained to young SEO, but when you start you confuse 2 terms:
Real PageRank: a decimal number from 0 to 10, which is updated almost instantly
PageRank toolbar: value corresponding to the actual PageRank rounded to be displayed in the Google toolbar. The actual PageRank export for the toolbar is done quite infrequently (about 3 times a year)
Google Update
The latest Google updates have been pretty popular. Between Google Panda, Google Penguin or even Hummingbird, there is something for everyone. Falsely one could think that these updates are evolution of the algorithm, whereas sometimes they are filters which are activated punctually. Some typical examples:
Google Panda: permanent update
Google Penguin: point filter
Google Hummingbird: permanent update of the search engine to understand the meaning of a query
Anti-bombing algorithm: punctual algorithm that is launched when a bombing is known
When we are interested in SEO we discover a whole new set of terms to describe specific SEO algorithms or concepts. However, there are sometimes words that beginners think to master but that in reality can be confusing. This article introduces somebody and the goal here will be to reduce the misunderstanding.
Duplicate content
When talking about duplicate content, in French duplicate content, it's not too hard to understand that this is the concept that states that content is duplicated in several places on the web. But in reality it is necessary to have more detail to really specify which type of duplicate content have to do:
100% identical, including design
Almost identical, the only difference is that there is a small difference on the page, for example a date generated automatically in the header
Identical textual content, but the design, the header, the sidebar and the footer are different. This is the case for example of an article that is copied from one site to another
Understanding that there are several kinds of duplicate content helps to better understand the procedures implemented by Google to combat duplicate content.
Trust Rank
Trust Rank, does it tell you something? Okay, but which Trust Rank do you think Google or Yahoo have?
The Trust Rank of Yahoo! Comes from a scientific publication of March 2004, published by 3 researchers including a researcher from Yahoo. The idea emitted in the publication evokes a methodology to know if a site is probably spam or not. The concept is simple, just take a list of 200 trusted and authoritative sites and then explore the links between these sites. Trust sites generally link to trusted sites but rarely to spam sites. By following the links we can estimate if the sites to recommend or not.
The Google Trust Rank meanwhile has nothing to do. In a small interview of 2007 Matt Cuts explains that Google worked on a filter anti phishing allowing recognizing the rate of confidence towards a site and that it was necessary to give a name to this algorithm, it is quite naturally that they chose the term Trust Rank as well even that has nothing to do with the Trust Rank from Yahoo !.
Google Penalty
Another common mistake is to confuse types of penalties. To summarize the different types of penalties:
Blacklist: the worst penalty, the one that excludes a page or site from the Google index
Decommissioning: Position loss is a penalty that is sometimes awarded and downgrade a site very far in the SERP (Search Engine Result Pages)
Drop of PageRank: a site can see its PageRank set to zero when it is suspected of link sales
Sandbox:
Young websites that receive too much popularity can see their downward positioning in the SERP. This penalty is sometimes considered an automatic filter attributed to young sites
Another aspect to differentiate, the automatic penalties that are the result of an algorithm that works without human intervention, manual penalties that are awarded by quality raters (see employees of Google who watches over grains).
PageRank
The concept of PageRank is one of the first algorithms that is explained to young SEO, but when you start you confuse 2 terms:
Real PageRank: a decimal number from 0 to 10, which is updated almost instantly
PageRank toolbar: value corresponding to the actual PageRank rounded to be displayed in the Google toolbar. The actual PageRank export for the toolbar is done quite infrequently (about 3 times a year)
Google Update
The latest Google updates have been pretty popular. Between Google Panda, Google Penguin or even Hummingbird, there is something for everyone. Falsely one could think that these updates are evolution of the algorithm, whereas sometimes they are filters which are activated punctually. Some typical examples:
Google Panda: permanent update
Google Penguin: point filter
Google Hummingbird: permanent update of the search engine to understand the meaning of a query
Anti-bombing algorithm: punctual algorithm that is launched when a bombing is known
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